The heat is really being turned up in the race for District 76 which pits the incumbent State Representative Norma Chavez against Republican-backed Naomi Gonzalez and totally un-backed Tony San Roman.
This was a mailer sent out recently by the Naomi Gonzalez campaign. As I have said from the beginning, there is nothing wrong with a rigorous debate and spirited competition.
But somethings are just trash. Here is an example of something I look at as trash.
Based on the text of the piece, the person with their back to the reader is supposed to be a representation of State Representative Norma Chavez. If you look closely though, the person in the photo appears to be an African-American.
Draw your own conclusion was to why, but personally I'm a little torn. I don't know if the image is meant to poke fun at the fact that Representative Chavez is dark complected and her opponent isn't, or if its a sublte jab about the fact that Representative Chavez was an outspoken advocate for then-candidate Barack Obama during the last presidential campaign.
In either case, its inappropriate and a low blow.
The sad thing is that this is yet another attempt in a long list of negative campaigning done by Naomi Gonzalez. I hope voters pay attention to what is going on. Has Gonzalez's message to voters been about her ideas and what she will do for the district, or has it been mudslinging?
In my mind, its only been mudslinging, which is unfortunant because it gives the impression to some that Gonzalez doesn't think voters in the valley care about issues that affect the district but rather Chavez's complexion or support of an African-American.
SIDEBAR: An interesting bit of irony I need to point out. The piece alleges that Representative Chavez turner her back on people when they needed her most. That's really interesting coming from a Republican-backed candidate in a heavily Democratic district like District 76!